Founded in 2012 by renowned artist, singer/song-writer, Thanh Bui, SOUL Corporation is a 360-degree music and performing arts company encompassing SOUL Music & Performing Arts AcademySOUL Production and SOUL Live Project.

Located in the heart of Ho Chi Minh City, with strong investment in its facilities, SOUL Corporation’s holistic goal is to bring international standard skill-sets to Vietnam’s music education sector as well as developing the next generation of musicians/artists for the Vietnamese professional music industry. 

SOUL Music & Performing Arts Academy (SMPAA) is focused on raising music and performing arts education in Vietnam to a new level. With the most updated international curricula available and world-class facilities, we offer a range of music and performing arts programs, as well as various developmental activities to enhance the learning experience of our students. As we believe that music/performing arts is an integral part of an individual’s holistic development, SMPAA has both the expertise and passion to deliver tangible benefits to its students to best prepare them for future success.

SOUL Production, in collaboration with an international multi-platinum award-winning team of music producers (Mozart and Friends – Germany), will be leading the charge in creating the balance of EAST-MEETS-WEST to create cutting edge music in Vietnam. SOUL production specialises in creating all Music Products, providing Creative Direction, full Music Video Production, Artist Relations, strong PR/distribution.

SOUL Live Project is a music/performing arts hub for Vietnam, a venue for our students and the wider community to connect via a strong program of monthly Masterclasses and Concerts with Vietnamese and International educators/artists. This will also be a venue for future artists in all genres to showcase their talent through regular performance nights and events. We believe in forming a hub to facilitate the growth of the music/performing arts industry, a place to guide and develop individuals for a professional career.

Through its 3 entities, SOUL Corporation looks forward to the opportunity of working and sharing its passion of music & performing arts with you.